Instigaze. Stories
drive Reelity.
A two-sided mobile marketplace that automates coordinated Instagram Story campaigns at scale — connecting brands with nano and micro creators. Built end-to-end by Tokobase.
- Status
- In Apple Review
- Recognition
- DPIIT, May 2026
- Market
- ₹3,375 Cr TAM
- HQ
- Nashik, IN
The creator economy never solved coordination.
India has 480M+ Instagram users and over 40 lakh creators. Yet brands still book influencer activations the way they did in 2018 — DMs, spreadsheets, and screenshots.
No coordinated distribution. Brands can't fire a viral burst across hundreds of accounts simultaneously. The moment is lost before the second creator posts.
Creator value is invisible. There is no portable reputation, no engagement score, no way for a brand to know which creator will actually drive conversions.
Revenue leaks on both sides. Creators are paid late or not at all. Brands can't verify delivery. The trust deficit compounds.
Brands publish once. Instigaze does the rest.
Two publish modes — one direct, one human — both instrumented end-to-end.
Automated burst
Instigaze fires the Instagram API automatically. Creator stories go live simultaneously at the scheduled time. Story insights collected.
Reel + Story
Creator manually posts brand video as both Reel and Story. Reel persists beyond Instagram's 24-hour window. Reel and Story insights collected.
Five steps, fully orchestrated.
Every campaign moves through the same arc — and Instigaze automates every handoff.
Brand publishes
Uploads video, sets brief, niche, budget and go-live time. Pays via Razorpay.
Creators apply
Browse campaigns, connect Instagram, apply in one tap.
Brand selects
Filters by GazeScore, niche and follower count to assemble the cohort.
Publish
Choose Instigaze Publish or Creator Publish mode. Stories go live in coordinated burst.
Insights & pay
Analytics tracked at coupon level. Creators auto-paid via Razorpay.
Transparent creator pricing.
Story-only suggested earnings by follower tier. Brands set their budget; creators see the market rate. No subscriptions, no setup fees — Instigaze takes a 20% platform commission.
| Tier | Followers | Suggested earnings |
|---|---|---|
| Nano | Under 1K | ₹50 – ₹150 |
| Nano+ | 1K – 5K | ₹150 – ₹400 |
| Micro | 5K – 10K | ₹400 – ₹800 |
| Micro+ | 10K – 25K | ₹800 – ₹2K |
| Mid | 25K – 50K | ₹2K – ₹4K |
| Macro | 50K – 100K | ₹4K – ₹8K |
| Mega | 100K – 1M | ₹8K – ₹25K |
Built for a moving market.
India's influencer market is growing at 18% CAGR. Instigaze is positioned for the Story-burst slice — measurable, repeatable, and currently un-served by a coordinated platform.
What's under the hood.
A native mobile app on React Native (Expo). An event-driven backend on AWS — DynamoDB for state, EventBridge for orchestration, SQS for fan-out, scheduled Lambdas for the coordinated burst. Razorpay rails for both sides of the marketplace. The Instagram Graph API does the actual posting.
The system is designed so that a brand pressing "go" triggers hundreds of authenticated posts within a single rolling window — and that every story carries the right coupon, the right link, and the right attribution.
Want this kind of system, for your idea?
Instigaze is the kind of product Tokobase loves to build — event-driven, integrations-heavy, payments-aware. If you have something similar in mind, we should talk.